e-CRM

What is e-CRM: e-CRM is electronic customer relationship management, it is a new business model that based on “customer-centric”. It is a management mechanism aimed to improve the relationship between businesses and customers. Enterprises using IT technology to understand the demand of customers and try to fulfil them in order to attach and keep consumers. …

The approach used by Dell to deliver relevant offers for different customers

For home or work: Customers can find the two categories in Dell’s official website, one is for home and another is for work. This setting not only can make consumers find the products more accurately but also make the Dell can provide the different offers for different customers. The different products are for different target …

marketing mix of Spotify

Promotion: Different from the traditional online music provider, Spotify prefer to use a modest approach to increase its user member. The tradition online music providers prefer to invest a large budget on advantages. However, Spotify rely on the Word-of-mouth, public relations and co-marketing to attract users. For example, it cooperates with the Facebook, allows users …

Critically evaluate online customer experiences

As a person who really like to shop on the internet, I have a lot of good experience to share. Trust and risk: the most important point to an online shop is it need to let consumer trust it. I was suffered a lot of troubles because I trust the bad shop website too much. …