e-CRM

What is e-CRM: e-CRM is electronic customer relationship management, it is a new business model that based on “customer-centric”. It is a management mechanism aimed to improve the relationship between businesses and customers. Enterprises using IT technology to understand the demand of customers and try to fulfil them in order to attach and keep consumers. …

The approach used by Dell to deliver relevant offers for different customers

For home or work: Customers can find the two categories in Dell’s official website, one is for home and another is for work. This setting not only can make consumers find the products more accurately but also make the Dell can provide the different offers for different customers. The different products are for different target …